Social Media 101:  Building an Online Community

With the number of social media applications available today, busy professionals are able to continually develop their personal brand and create a community.  These applications allow for this community building be done quick and easy, without much thought or planning.  However, it’s important to remember that what you post online impacts your personal brand and your professional reputation.  While apps like Facebook are more social and casual and others like Linked In are more professional, following some simple rules will ensure your messages are impactful and appropriate.

• Be professional - Share only what you would with professional colleagues, not close family or friends
• Be succinct - Keep your messages focused and brief since in a ever-changing world we are always navigating through excessive information
• Be relevant - Provide your insight/reactions/opinions on current events and what's happening today

Tips like this are offered through Wayne State’s Executive and Professional Development Program in customized, flexible delivery methods.  Contact us today to learn how we can help your organization reach its full potential.