The 32nd Annual Conference on Management, Executive and Professional Development (CMED) will be held in Scottsdale, AZ. The conference is the premier, annual event for directors, program managers and coordinators, business development and marketing managers, as well as other key staff in four-year colleges and universities that provide corporate training and education.  The 2009 conference continues to meet the needs of all levels of experience, by offering keynotes and sessions ranging from senior level strategy to operational nuts and bolts, including technology.  

This year, Naimah Allen-Ratliff and Lori Wurth will co-facilitate a conference session on branding and strategy entitled “Building Business with Branding.” Read More

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CMED 2009 - Building Business with Branding

Naimah Allen-Ratliff

Lori Wurth

Fact: Impactful marketing relies on effective branding. Everyone knows that branding plays a powerful role in business marketing. The training and executive education industry is no different. To promote our organizations and even expand our service lines, a sound branding platform is essential. While we are aware that effective branding supports our marketing efforts and contributes to the bottom line, many of us are not using the power of branding to our advantage. This session seeks to help training organizations overcome this challenge by investigating brand fundamentals and exploring strategies that reinforce brand intentions.

 

Presentation Highlights

• Discuss the marketing strategies that are in use within your organization and new ideas that can be implemented based on industry best practices.
• Explore a case study on how an Executive & Professional Development organization revamped its brand to drive business in customized programs.
• Create and exchange strategies that will produce a brand development plan for your organization.

Bios:

Naimah works with Executive and Professional Development at Wayne State University (EPD). As a program coordinator, she administers customized learning initiatives and oversees training delivery for corporate clients. Additionally, Naimah designs visual communications and implements marketing efforts that promote the EPD brand.  She is a returning CMED presenter whose professional strengths are shaped by leadership experiences in business operations, education, training and personnel development. Naimah holds a B.A. in Marketing and an MBA, with a focus in Organizational Development.